What are your thoughts on the brand loyalty that seems to be so strong with bow owners? Personally, I own a PSE, and after buying it and using it for a year I convinced my father and brother, and a few friends to all shoot PSE. We love that speed. It seems that once you become an owner of a particular brand it becomes ingrained in you that it's the brand for you. Whenever I pick up a different bow at a test day or at the range I just don't find them to be comfortable. What is it about Bows that causes that I wonder?